British Internet Dating Marketplace Report. All you need to result in the right choices

British Internet Dating Marketplace Report. All you need to result in the right choices

Customer Reports (8087)

Free Time (1549)

Media, Books And Stationery (2495)

Technology/Telecoms (1508)

Description

Supplying the many comprehensive and information that is up-to-date analysis associated with the online dating sites market, plus the behaviours, choices and practices for the customer.

Mintel gets the answers you’re interested in

Which are the challenges that are key the industry? That is the customer and exactly exactly what do they desire? Where would be the possibilities, where would be the dangers and exactly just exactly what lies ahead?

Covered in this report

The report covers the internet dating industry, including sites and apps. Nonetheless, it generally does not give attention to ‘adult’ web web sites (such as for example adultfriendfinder), which promote by themselves as helping people satisfy for sex and sometimes have actually explicit intimate imagery.

What you ought to understand

Internet dating is really a firmly founded method of fulfilling times and lovers, with little to no stigma now surrounding the training. Some 27% of individuals purchased a dating that is online, increasing to 47% among 18-34 12 months olds. Some 13% of grownups also have compensated to make use of a dating website/app. Some are nevertheless resistant to use dating that is online when searching for a partner, mainly due to a continuous choice for fulfilling somebody in person.

Expert analysis from an expert on the go

Compiled by Rebecca McGrath, an analyst that is leading the Media sector, her considerable knowledge provides in-depth commentary and analysis to emphasize present trends and include expert context towards the figures.

Numerous apps are going from the gamified swiping function that drove Tinder’s appeal and aided bring online dating sites in to the conventional. Rather, focus is coming back to assisting make significant personality-based connections, utilizing the aid of increasingly advanced intelligence that is artificial McGrathSenior Media Analyst

Whats Included?

  • Executive Overview
  • Infographic Overview
  • Interactive Databook
  • Report PDF
  • PowerPoint Presentation
  • Previous Editions
  • What you should understand
  • Goods covered in this Report

  • The marketplace
  • Match completes complete purchase of Hinge
  • Bumble and Match butt minds in front of prospective IPO
  • Dating apps come under fire over kid security
  • Release innovation and activity
  • Facebook launches dating service
  • Grindr launches initiative to challenge discrimination
  • Manchester City lovers with Tinder
  • The customer
  • One out of 10 utilized a totally free dating website/app within the last one year
    • Figure 1: usage of free dating websites/apps,
    • Figure 2: Use of paid websites/apps that are dating
  • Lots of people are utilizing numerous online dating sites sites/apps
    • Figure 3: quantity of free relationship websites/apps found in the past one year
    • Figure 4: wide range of compensated relationship websites/apps found in final one year,
  • Significantly more than a 3rd of online daters have not met somebody
    • Figure 5: Met brand new partners or times via free dating websites/apps,
    • Figure 6: Met brand brand new partners or times via compensated dating websites/apps,
  • Choice for meeting in individual biggest roadblock for internet dating
    • Figure 7: cause of staying away from dating websites/apps,
  • Nearly all are shopping for long-lasting relationships
    • Figure 8: duration of relationships to locate on dating websites/apps,
  • Dating websites/apps have to be attentive to evolving views on sex identification
    • Figure 9: sex seeking on dating websites/apps,
  • Family/friend recommendations would be the the very first thing motivating site selection that is dating
    • Figure 10: cause of selecting dating websites/apps,

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  • Stricter banning policies is primary desire from users
    • Figure 11: Features thinking about dating websites/apps providing, positioning,
  • That which we think

    • Increasingly advanced AI starts home for better matches and advice that is personalised
    • The reality
    • The implications
    • Online dating services should consider managing interactions that are current including video clip
    • The important points
    • The implications

    • Match completes acquisition that is full of
    • Bumble and Match butt minds in front of prospective IPO
    • Dating apps come under fire over kid security
    • App stores place force on online dating services over suggestive imagery
    • White Label Dating provides revenue that is new to attract lovers
    • More collaborative efforts meant to protect online daters

    • Match completes acquisition that is full of
    • Bumble and Match butt minds in front of prospective IPO
    • Are online daters moving forward from gamified swiping?
    • New Crown that is app leans gamification
    • Dating apps come under fire over son or daughter security
    • App stores place force on online dating services over suggestive imagery
    • Ashley Madison’s success shows the brand name power of a valued internet dating solution
    • White Label Dating provides brand new income deal to attract lovers
    • More collaborative efforts designed to protect daters that are online

    • Facebook launches dating service
    • Tinder changes ranking algorithm
    • Grindr launches initiative to challenge discrimination
    • Manchester City lovers with Tinder
    • Bumble allows users spend to improve their profile

    • Facebook launches dating service
    • Tinder changes algorithm that is ranking
    • Grindr launches initiative to challenge racism
    • Manchester City partners with Tinder as more brands look to utilise marketing potential of online dating sites
    • Bumble allows users spend to enhance their profile

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